"High definition" (HD) is the technical term for high-resolution image quality for advanced digital camera technology. This innovative technology produces a completely new visual experience for television screens. It creates brilliant visual sharpness that approaches cinema quality.

Digital image processing is also leading the way in modern photography. At present, exceptional picture quality can, for example, be achieved at a level of 39 megapixels.

Camera people and photographers are now facing the demanding requirements of advanced HD technology. And makeup artists throughtout the world are being challenged to adapt their art to HD.

HD makeup requires a new, exceptionally sensitive way of working. It also demands innovative, micro-fine makeup preparations with unlimited ease of application and covering. Meeting both of these requirements enables perfect makeup with natural, life-like radiance.