For more than 15 years now, Saima Tabassum has been a professional make-up artist. During the past years she has been responsible for numer­ous first-run films, TV series, and hundreds of shootings of advertising films on Pakistan TV.

Since 2003, the experienced make-up artist has worked for the subsidiary of Kryolan Professional Make-up in Pakistan. In more than 500 workshops, Saima Tabassum has taught the professional use of the products of the company.

As the head of Femina Hair & Make-­up Institute, Saima Tabassum has become highly skilled and practiced in providing the traditional, elegant, and cheerfully colourful wedding make-up of her country. In addition, she is highly involved with the latest cosmetic trends for women in mod­ern Pakistan. For the women who work for her in the nine branches that belong to the Femina Hair & Make-up Institute, she is both a great example as well as a trend-setter. At the same time, she is firmly rooted in the cul­ture of her country, to which special make-up techniques belong that have endured to the present day.