Natalia Pavlova received her training as a make-up artist at the Moscow Art Pedagogical College of Technology and Design, and under Helen Kaye in Paris. She is active for worldwide cosmetic companies and creates make-up designs for successful international Russian fashion designers such as Yudashkin, Romina, and Eliseeva. At the Moscow Fashion Week, she was responsible for the cat­walk styling work. In the field of education, she has shown great commitment for the upcoming make-up artist gen­eration. In her courses she also teaches the art of make-up in accordance with her own concept for face and body make-up, and for fashion make-up and styling.

Her specialty, as Art Director of the Natalia Pavlova Team, is to create a complete styling package: from make-up for the face and body up to hand-knotting her own wigs, and to producing the accessories needed for a perfect fashion look. She loves to travel and to get to know new countries and people – who provide the inspiration for her creative work.